导航:首页 > 汽车销售 > 汽车销售服务英文

汽车销售服务英文

发布时间:2021-01-21 22:01:59

1、英语翻译请问,汽车销售服务有限公司应该翻译成The

汽车销售服务有限公司
英语翻译:
Automobile sales and Service Co., Ltd.

2、求汽车4S销售与服务论文参考文献及摘要的英文解释.....从哪下载翻译的字典?谢谢

《 基于顾客忠诚度的汽车4S 店服务水平评价研究》
《 汽车4S 店波特五力模型分析》
《试论国产汽车品牌营销对策》
以上三篇,其中两篇有英文摘要。如果需要就留邮箱。

3、急求:汽车营销类英文版文献

Which in the homeland automobile enterprise camp pin level maximal? Believe in 90%'s insider city answer: Shanghai GM. This answer I have been also to say yes , the vehicle being that are what it gives birth to a child cannot include a reason achieving best, but selling amounts in the homeland the first. But, the insider who is also maximal , believe in 60% if my doctrine Toyota (include abundant Tian He Guang of China FAW Group Corporation vapor Toyota) camp pin is horizontal may shake head: What camp does Toyota have report back after? Small vehicle mass is good , whose city sells!
I have no intention of estimating that whose level height this two automobile enterprise camp sells here, who is low, but depending on that I being engaged in experience of automobile medium reporter for many years , I thinking that face to face be applied or used universally and abundant Tian Ying sells water
In the light of at present understanding of the most people, good automobile camp sells the marketing and sales activity being to have an innovative idea , to have effect should be elaborately planned, brand notability attracting medium speculation being advanced from this with the public attention. According to that this standard , Shanghai GM are able to get a maximum score affirmatively,the news "that 100,000 yuan of short separation overcome " makes Beijing Imperial Ancestral Temple hot , Buick GL8 "land public affair cabin " concept extends , monarch strength brand Chinese tradition culture entering , Cadillac brand are in because of Saiou to hold work of announcing ceremony waiting , all being able to be rated as the classics that Chinese automobile camp pin history mounts in recent years.
Words sending if the camp pin also shunts, "the beauty style being representative leads Shanghai GM since law " , medium public relation , news make hot , the concept announces , advertisement bombs, ... Hold tall take taxi camp high this one set selling the combination fist being applied exquisite in skill by Shanghai GM, copy of the first edition the Buick main current process Shanghai GM's package and the marketplace hoisting , becoming at one stroke the Chinese saloon belonging to two little brand in USA brand. Who can deny neither, Shanghai GM's overall camp pin level height proces person of the same trade or occupation indeed checking once greatly.
By contrast, China FAW Group Corporation Toyota has only wanted a low tone much , it's marketing and sales activity in recent several years has had nothing good or unusual to report , even, public relation crisis events such as "arrogant advertisement event " ", sharp aspiration oil leak event " has appeared , no wonder a lot of insider has all thought that Toyota "has not found the north yet" in Chinese camp pin except that the strength gallops to appear in the market once drew support from Zhang Yi Mou patting the advertising film event make one wheel hot. Guangzhou Toyota has put up a handful trend brutallyly ring the period of the beautiful triumphant strains omen (Camry) appears in the market , but, the quilt people has mocked well for "vehicle , the fool city has sold ".
Be that the Toyota camp pin had better be applied or used universally really? Need to know that fits in the technology " that Japan proces per day all along camp pin , having "Toyota ,broad ratification , why Toyota accomplishment selling aspect in camp has gained being thought that the camp pin dying to China afterwards on the contrary by person? I think that many people does not all understand that abundant Tian Ying sells the thought marrow, this is to improve a proct and serve steadily , the public praise forming the fine marketplace then, sells by the fact that the marketplace drives new vehicle coming public praise.
The it is the strongest to return to trend in 2006 triumphant strains US omen saloon comes up. Why does the consumer go after handful of beautiful triumphant strains omen? Who all knows this is that the beautiful saloon has formed fine public praise on Chinese marketplace because of entrance is nice. But, very few somebody asks about: Why in this way good is auspicious beautiful triumphant strains public praise? The answer not the Toyota manufacturing engineering is good , but the proct improves well. From the sixties debuted the first beautiful Daiji omens last century, Toyota is improving its quality unceasingly right away , every generation being advanced to some extent, but domestic than the last generation quality city triumphant strains US omens already are sixth generation of it. Mount sustained improvement in the same motorcycle type platform, not only having economized large amount of inkstone hair , cost of manufacture,
Antagonism, is applied or used universally , Ford waits for the automobile company to walk to be another a way, their city every year debuts a big heap of new vehicle, but every one new vehicle name , technology platform and before motorcycle type cannot find out connection. This being also leaking from a lot of automobile manufacturer in the homeland now, way, Board Chairman Qirui Yin Tong Yao has one well-known saying to here: "Alone dou, singles fights but you and I, engage in a gang fight right away ring the past life big heap of child". For the hot spot extending the new vehicle , manufacturer having to create the various concept and news,hold and the marketplace activity on a large scale , attract the medium and the public eyeball on this account.

相关文章

国内哪个汽车企业的营销水平最高?相信90%的业内人士都会回答:上海通用。这个答案我也是同意的,理由是它所生产的车算不上最好,却做到了国内销量第一。但如果我说丰田(包括一汽丰田和广汽丰田)的营销水平也是最高的,相信60%的业内人士都会摇头:丰田有什么营销?车子质量好,谁都会卖!

在此,我无意评价这两家汽车企业的营销水平孰高孰低,但凭着我多年从事汽车媒体记者的经历,我认为对通用和丰田营销水平的不同评价,正好代表了目前中国汽车界对于汽车营销的两种不同思路。

按照目前大多数人的理解,好的汽车营销就是要精心策划有创意、有影响的市场营销活动,吸引媒体炒作和公众关注,由此提升品牌知名度。按照这个标准,上海通用肯定能够得到最高分,因为赛欧“10万元小别克”的新闻炒作、别克GL8“陆上公务舱”的概念推广、君威品牌中国传统文化的输入、凯迪拉克品牌在北京太庙举行发布仪式等,都堪称近年来中国汽车营销史上的经典之作。

如果营销也分流派的话,上海通用是典型的“美式打法”,媒体公关、新闻炒作、概念宣导、广告轰炸……这一套高举高打的营销组合拳被上海通用运用得炉火纯青,原本在美国属于二线品牌的别克经过上海通用的包装和提升,一举成为中国轿车市场的主流品牌。谁也不能否认,上海通用的整体营销水平的确高出同行一大截。

相比之下,一汽丰田就要低调得多,除了威驰上市曾借助张艺谋拍广告片事件炒作一轮外,几年来其市场营销活动乏善可陈,甚至还出现了“霸道广告事件”、“锐志漏油事件”等公关危机事件,难怪许多业内人士都认为丰田在中国的营销“还没找到北”。广州丰田在凯美瑞(Camry)上市时狠狠地出了一把风头,却被人讥为“车好,傻瓜都会卖”。

真的是丰田的营销不如通用吗?要知道,在日本向来有“丰田的营销、日产的技术”之称,丰田在营销方面的成就获得了广泛认可,怎么到中国之后反而被人认为营销不行了呢?我认为,许多人都不理解丰田营销思想的精髓,这就是持续地改善产品和服务,进而形成良好的市场口碑,通过市场口碑来推动新车销售。

还是回到2006年风头最劲的凯美瑞轿车上来。消费者为什么追捧凯美瑞?谁都知道这是因为进口佳美轿车在中国市场上形成了良好口碑。但很少有人问:凯美瑞的口碑为什么这么好?答案不是丰田的制造工艺好,而是产品改善得好。从上个世纪60年代推出第一代凯美瑞开始,丰田就在不断地改善它的品质,每一代的品质都会比上一代有所提升,而国产凯美瑞已经是它的第六代。在同一个车型平台上持续改善,不仅节省了大量的研发、制造成本,品质得到不断提升,而且消费者的口碑也在不断地累加。

相反,通用、福特等汽车公司走的是另一条路子,它们每年都会推出一大堆新车,但每一款新车的名字、技术平台和以前的车型都找不出联系。现在,国内许多汽车厂家走的也是这条路子,奇瑞董事长尹同耀对此有一句名言:“单打独斗打不过你,我就生一大堆孩子来打群架。”为了推广新车,厂家不得不制造各种概念和新闻热点,并大规模地举办市场活动,以此吸引媒体和公众的眼球。

4、求个关于汽车销售公司的英文名

方案1
handsome 英俊的意思
honesty 诚信,诚实的意思
hottest 最热的(也可以形容生意火热)
hao 汉语拼音"好"
英文缩写为 H的4次方(即H的右上角写个小的4,或者4H) 也有四季发财的寓意(H可以写的艺术写)
方案2
elite 才俊
honesty 诚信
英文缩写为 E&H 中间的符号代表和即and 就是才俊和诚信的意思

祝生意兴隆 财源广进哦

5、4S店的“4S”是什么意思啊?是哪几个英文的缩写?

------*4S
-----------整车销售(Sale)
-----------零配件(Sparepart)
-----------售后服务(Service)
-----------信息反馈等(Survey)
----------------------明白吗?
~~~~~
1----在4S店销售的汽车是厂家直接定货发回的车辆,价格也就是厂家指定的全国统一价
2----售后服务就是指各个特约店在车辆销售以后对车辆的保养维修的服务,包括零部件供应在内!
3----零部件供应是各个汽车厂家只给各个特约店提供纯正零部件,所以在4S店以外买到的配件绝对是副厂件,质量得不到保证,且没有索赔权
4----信息反馈是厂家通过遍部在全国的各个特约店来收集车辆投入市场后所遇到的各种问题,即时调整市场战略或改进放案.如:故障招回
现在在各大城市及中小城市先后兴起了很多4S店
常见的有:
上海大众特约销售服务店
广州本田汽车特约销售服务店
一汽奥迪特约经销服务站
上海通用汽车特约销售服务站
等等@~!~~~
4S店是厂家直接供货,接受厂家指导经营管理的,保持厂家的经营服务理念相一致
也就是说你来到4S店就相当于来到厂家的销售或者售后部门,通过4S店来解决你所月到的问题和故障,在这里您有有免费索赔的权利!
明白否?

6、急求:汽车营销类英文版文献

Foreign automobile marketing mode rare reference to the research for the automobile marketing mode, and also rare. After the existing data collection and found that foreign automobile marketing mode of literature concentrate on franchising (4S monopoly) in the field.
John S Kiff (2000) view is that the car manufacturers, franchise model represents a low input, low-risk and control channel for the market. Franchise mode on the car because franchisees have many requirements, such as the minimum level of sales and service capabilities. Car manufacturers do not need to sell part of investment capital and management, these tasks borne by the dealer.
Johny K Johansson McCrane / shaker (1998) that the franchise model is the most important features of manufacturers and distributors from the "zero-sum race" into a mutually supportive relationship between the "win-win" relationship. Abell, Mark (1993) found that consumers store to buy a car through the license, especially high-end cars, not only the purchase of the proct itself, but more importantly a symbol of status, peer recognition and the reality of man's spirit so that if The expensive high-end cars with poor car market crowded together on the show, will greatly rece the value of the former.

On automobile marketing mode, many of our scholars from different angles, using different methods to make their respective contributions, mainly in the following areas:
Sized Enterprises Jiang-hui, "Multinational Automobile Marketing Models" (2004) proposed: the current mode of the general framework of the car market is divided into three main elements: marketing ideas, marketing organizations and marketing. Construction of the network from the marketing point of view, the network marketing model into construction mode, and network by network models and patterns; from the marketing organization's point of view, the agent system into marketing mode, auto trading market system, distribution system of licensing, multi-brand specialty forms, etc.; from the marketing point of view, the agents and direct marketing model into other ways.
Hanxue Chun in "System of China's auto sales and auto sales market structure model" (2002) that: a reasonable model would be automotive procts as the main distributor for the leading all aspects of service features, the user at the core to the Automotive enterprises, automobile procts (vehicles, parts and components), car dealers, car proct users, car repair services, auto finance services, car insurance services, and business management together.
He Jihong Yu country side and the "Reform and Reconstruction of automobile marketing mode," (2006), the proposed guidance based on ecological theory, marketing models of new cars: car sales Ecological Park. The park, car manufacturers, dealers, consumers and stakeholders to realize the value of the transfer and for the purpose of forming a value chain and value network, build a "living system" the interests of the community.
WANG Yi Jun Wu submerge cases and the "development pattern of China's auto sales model the dynamic features of analysis" (2005) to construct a development pattern of China's automobile marketing mode of the system dynamics model, marketing model analyzes the dynamic evolution of various characteristics, and prediction within the next few years, China's overall vehicle sales model pattern trends.
Mu Xiaoli and Li Yuan in "emerging automobile marketing mode," (2002) presented a paper on Cultural Marketing Model: Dalian University of arrest and Zhoukuai Bin Yu Duo also "E-commerce will be applied in the automotive marketing" (2002) article, detailed analysis of the e-commerce applications in the automotive instry opportunities and difficulties, and e-business transformation of Chinese auto instry made a preliminary study.
Bear Country Dr. Qian Zaiqi thesis "based on the value of transferring the system mode selection of the Chinese car market evaluation" (2006), the use of fuzzy comprehensive evaluation model, from value creation, value added, value delivery and value of collaborative 4 categories 30 transferring the system to establish the value of indicators competitiveness evaluation index system of the car on the five main marketing mode were evaluated.
In summary, the present theoretical model of vehicle service marketing research is lagging behind, the discussion on the practical level, more, there is a certain lack of theoretical depth; from a local point of view of many, but a comprehensive systematic infrequent. The rapid development of practice, an urgent need for our automotive service marketing model features, performance and its future pattern of running in-depth, Ji Tong analysis and research, so as to China's automotive instry to provide the sound development of the future theory of Jian Yi Zhi Dao and useful. 原文:国外少有汽车营销模式的提法,对于汽车营销模式的研究也并不多见。经过对现有资料的收集和整理发现,国外汽车营销模式的文献集中在研究特许经营(4S专卖)领域。
John S Kiff (2000)的观点是对汽车制造商来说,特许经营模式代表着一种低投入、低风险和针对市场的可控渠道。因为特许经营模式对汽车特许经销商有许多要求,诸如最低销售水平和服务能力等。汽车制造商不必对销售环节投入资金和管理,这些任务由经销商承担。
Johny K Johansson McCrane/shaker(1998)认为特许经营模式最重要的特点是制造商和经销商从“零和竟赛”的关系转化为相互支持的“双赢”关系。Abell,Mark(1993)研究发现,消费者通过特许专卖店购买汽车特别是高档车,不仅是购买产品本身,更重要的是一种地位的象征、同龄人的认同以及现实男子汉的气概等,如果这些昂贵的高档车同低劣的车一同放在拥挤的市场中展示,会大大降低前者的附加值。关于汽车营销模式,我国许多学者从不同的角度,利用不同的方法,做出了各自的贡献,主要表现在以下几个方面:
康灿华、姜辉在《跨国公司在华汽车营销模式研究》(2004)中提出:目前一般把汽车营销模式的框架划分为三大要素:营销理念、营销组织和营销手段。并从营销网络的构建角度,把营销模式分成建网模式、借网模式和并网模式;从营销组织的角度,把营销模式分成总代理制、汽车交易市场制、特许经销制、多品牌专卖形式等;从营销方式的角度,把营销模式分成代理和直销等几种方式。
韩学春在《中国汽车营销体系和汽车销售市场结构模式的探讨》(2002)中指出:合理的模式应该以汽车产品为主体、经销商为主导、全方面服务为特点、用户为核心地把汽车制造企业、汽车产品(整车、零部件)、汽车经销商、汽车产品用户、汽车维修服务、汽车金融服务、汽车保险服务和工商管理联系在一起。
俞国方和贺继红在《汽车营销模式变革与重构》(2006)中,提出了基于生态学理论为指导的新型汽车营销模式:汽车营销生态园。园区内,汽车生产商、经销商、消费者及相关利益者以价值转移和实现为目的,形成了价值链和价值网,构建了“类生物”的利益共同体。
吴泅宗和王奕俊在《中国汽车营销模式发展格局的动态特征分析》(2005)中,构建了中国汽车营销模式发展格局的系统动力学模型,剖析了各种营销模式的动态演化特征,并且预测了未来几年内中国汽车营销模式格局的总体发展趋势。
牟晓莉和袁理在《新兴汽车营销模式探讨》(2002)一文中介绍了文化营销模式:大连理工大学的逮宇铎和周会斌也在《电子商务将在汽车营销中得到应用》(2002)一文中详细分析了电子商务在汽车工业中应用的机会和困难,并对中国汽车工业的电子商务改造进行了初步的探讨。
熊国钱在其博士论文《基于价值让渡系统的中国轿车营销模式选择的评价》(2006)中,借助模糊综合评价模型,从价值创造、价值增值、价值交付和价值协同4大类30个指标建立了价值让渡系统竞争力的评价指标体系,对五种主要的轿车营销模式进行了评价。
综上所述,目前有关汽车服务营销模式理论上的研究相对滞后,实际操作层面上的讨论较多,有一定理论深度的探讨不够;从某个角度出发的局部研究多,但全面的系统性研究较少。实践的迅速发展,迫切需要对我国汽车服务营销模式特征、运行绩效及其未来格局进行深入、系统的分析和研究,从而为我国汽车产业未来的良性发展提供理论指导和有益的建议。

</SPAN></SPAN>

7、汽车4S店,“4S”的英文全称及含义是什么?

4S店是集汽车销售、维修、配件和信息服务为一体的销售店。4S店是一种以“四位一体”为核心的汽车特许经营模式,包括整车销售(Sale)、零配件(Sparepart)、售后服务(Service)、信息反馈等(Survey)。它拥有统一的外观形象,统一的标识,统一的管理标准,只经营单一的品牌的特点。汽车4S店是一种个性突出的有形市场,具有渠道一致性和统一的文化理念,4S店在提升汽车品牌、汽车生产企业形象上的优势是显而易见的。
4S店是1998年以后才逐步由欧洲传入中国的。由于它与各个厂家之间建立了紧密的产销关系,具有购物环境优美、品牌意识强等优势,一度被国内诸多厂家效仿。
4S店一般采取一个品牌在一个地区分布一个或相对等距离的几个专卖店,按照生产厂家的统一店内外设计要求建造,投资巨大,动辄上千万,甚至几千万,豪华气派。
4S店是集汽车销售、维修、配件和信息服务为一体的销售店,一家投资2500万元左右建立起来的4S店在5-10年之内都不会落后。在中国,4S店还有很长一段路要走。
4S店模式这几年在国内发展极为迅速。汽车行业的4S店就是 汽车厂家为了满足客户在服务方面的需求而推出的一种业务模式。4S店的核心含义是“汽车终身服务解决方案”。
现在也有6S店一说,除了包括整车销售(Sale)、零配件(Sparepart)、售后服务(Service)、信息反馈(Survey)以外,还包括个性化售车(Selfhold)、集拍(Sale by amount。集体竞拍,购车者越多价格越便宜)。
6S店的兴起,得益于网络的发达。是一种利用互联网发展起来的销售模式,整车销售、零配件、售后、信息反馈与普通4S店完全一样,所不同的是个性化售车和集拍。
首先解释一下“个性化售车”和“集拍”的概念。

8、请前辈告诉汽车销售方面的英语专业术语,我为初入行者,请多多关照,谢谢啊!

汽车销售术语
F——function :功能 指汽车所固有的功能 例如:ABS。
A——advantage :优势 指此款车型区别于其它车型的优势功能 例如:同价位里,此款车型的轮胎抓地力特别强。
B——benefit :利益 指此款手机的功能及优势功能能够给消费者带来的好处、使用价值、利益... 例如:有了这个功能,您的车子也有了越野的性能了。
E——evidence:

9、跪求关于汽车4s店或者汽车销售相关的英文文献资料和中文翻译5000字左右!

外文文献有,翻译没有,翻译得靠你自己了,如果需要直接百度Hi中留言贴出问题的链接地址及邮箱地址即可,希望能满足你的需要,能帮到你,并请及时知道评价,多多给点悬赏分吧,急用的话请多选赏点分吧,这样更多的知友才会及时帮到你,我找到也是很花时间的

10、英文汽车行业的缩写是什么?

爱词霸百科词典

汽车行业
motor-dom

汽车行业 Auto Instry

销售业
merchandising business

销售业 Distributive trades

Automotive 汽车行业

motor-dom
【摘要】 motordom 汽车界 汽车行业

爱词霸百科词典

销售服务
【经】 marketing service

Google 网络词典

你是不是要找:销售 服务

销售服务 隐藏摘要
sale service

客户服务. CUSTOMER SERVICE
简明汉英词典

汽车驾驶
[qìchējiàshǐ]
automobilism

automobilism 汽车驾驶 automobilist 使用汽车的人 automonitor 自动监控程序

爱词霸百科词典

自驾游
n.
self-driving travelling

车友会 FB-CAR

至于缩写,如果回答中不是所写,你就把词语的首字母提取就是啦……

答案来自谷歌金山词霸合作版……还有哪些词,你列举数来吧……


与汽车销售服务英文相关的内容